Episode 05: August Market Update

May 29

Written By Jen Van Fleet

📊 Market Snapshot (City-Wide)

Median Sale Price: $315,000
Median Days on Market: ~71 days (longer than last year’s 56 days)
Active Listings: 7,315
New Listings in August: 432
Price Reductions: 2,044 homes adjusted their asking price
Sale-to-List Ratio: 98.3% (most homes are closing very close to list price)
Sold Under List: 62.7%
Sold Over List: 15.3%

💰 Market by Price Point

Under $300K

Days on Market: ~50–65 days
Trend: Still the most competitive tier, with buyers acting quickly.
Takeaway: Sellers can expect steady demand. Buyers should be ready to move fast with a strong offer.

$300K–$500K

Days on Market: ~70 days
Trend: Right in line with the city’s median.
Takeaway: Balanced market—neither overly competitive nor sluggish. Fair pricing gets results.

Over $500K

Days on Market: 70–80+ days
Trend: Homes sit longer, often requiring price adjustments.
Takeaway: Sellers need sharp pricing and standout marketing. Buyers gain room to negotiate.

🛒 For Buyers

More breathing room than in past years—homes are staying on the market longer.
Under $300K homes move quickly, but in higher tiers you’ll often find sellers willing to negotiate.
With 62% of homes selling under asking, opportunities for value are there if you’re patient and prepared.

🏠 For Sellers

Pricing is everything—overpricing leads to extended days on market and eventual reductions.
Expect a longer timeline (around 70 days) and plan accordingly.
For luxury homes, lean into professional marketing, staging, and competitive pricing to stand out.

🔑 Bottom Line

Jacksonville’s market in August is balanced. Buyers finally have some space to think, while sellers can still find success with the right strategy. Whether you’re looking to make a move soon or planning ahead, this market requires good guidance and smart decisions.

👉 Want to talk about what this means for your specific home or search? Click CONTACT and let’s dive into what it actually means for you.

Jen Van Fleet